A CX vision of the future: VistaJet and Bombardier’s Roundtable during the MYS 2024
On the third day of the Monaco Yacht Show 2024 (MYS 2024), the world of luxury aviation took center stage as VistaJet and Bombardier marked two decades of partnership, innovation, and unparalleled service.
At the newly opened Bombardier Aviator Lounge, industry leaders gathered for a dynamic roundtable discussion. Visionaries and special guests from the private aviation and yachting worlds explored the interconnectedness of luxury travel.
The event served as both a celebration and a forward-looking conversation.
Moderated by Kevin Koenig, a prominent writer for Boat International, Robb Report, and The New York Times, the discussion touched on trends, technological advancements and the changing demands of UHNWIs.
Among them were Matteo Atti, Chief Marketing Officer at VistaJet, Simon Rochefort, Vice President of Sales and Development at VistaJet, and Bombardier’s Mathieu Noël, Director of Product Strategy and Sustainability, along with Ettore Rodaro, Vice President of Regional Sales Europe.
Innovation, technology, and the evolving client experience – MYS 2024
Matteo Atti underscored the importance of staying attuned to client preferences, explaining VistaJet’s philosophy. “There is no point in being ahead of the curve of the customer,” Atti noted. Emphasizing the balance between cutting-edge technology and client demand, VistaJet focuses on customer-centric solutions. Apps that streamline booking and food delivery and ensure personalized experiences now cater to each client’s needs. One standout innovation is the daylight simulation system, designed to minimize the effects of jet lag.
Bombardier’s contributions to private aviation were also front and centre at the roundtable. Mathieu Noël and Ettore Rodaro discussed the company’s emphasis on sustainability. The brand’s flagship aircraft, the Global 7500 and 8000, is proof of seamless integration of sustainability and cutting-edge technology. This positions Bombardier as a leader in luxury aviation, offering clients unmatched experiences while minimizing environmental impact.
The interplay of aviation and yachting
In an engaging segment, the roundtable shifted focus to the growing connection between private aviation and yachting. Special guests Anders Kurtén, CEO of Fraser Yachts, and Camilla Calza, Marketing Director of Benetti Yachts, provided unique insights into how both industries cater to the same demanding clientele. As Kurtén pointed out it is pivotal to understand client desires across both domains.
The younger generation of UHNWI clients, Kurtén explained, requires lifestyle continuity between their aviation and yachting experiences. “We need to design yachts with social spaces, wellness areas, and opportunities for adventure in mind”. This will allow clients more personalized and experience-driven journeys. Camilla Calza echoed this sentiment, stressing that the yacht design process starts with a deep understanding of the client’s lifestyle.
Every detail, from the selection of tenders and water toys to the inclusion of fine dining experiences, is tailored to meet the client’s vision.
The Bombardier Aviator Lounge: a new hub of innovation
Adding to the significance of the roundtable was its setting. The newly opened Bombardier Aviator Lounge, designed by renowned Parisian architect Andrea Mosca. The lounge reflects Bombardier’s commitment to craftsmanship, sustainability and technological excellence. It also features design elements inspired by several of the brand’s aircraft innovations.
The strategic choice of location provided a rare glimpse into the future of luxury travel, where the boundaries between private aviation and yachting continue to blur. With a shared focus on customer experience management, both industries are poised to evolve in response to the changing preferences of UHNWIs.
How do you stay in tune with changing client expectations and needs?
MEPA is the study of UHNWI customer priorities. Founded by Professor Dr Phil Klaus, it explains what matters most and why.
Contact christopher.brooks@lexdengroup.com to align your ultimate luxury experience design and execution to our proprietary MEPA framework.